# Foldies launch copy

Copy for the Foldies iPhone app and its playable browser demos. Foldies is available on the App Store. **Try web demo** is the primary action. The launch website also links to https://apps.apple.com/app/id6824898594.

## Brand

**Name:** Foldies

**Tagline:** A little fold. A lot of fun.

**Positioning:** A collection of little interactive toys built around the simple pleasure of opening and closing. Feed a monster, unfold a garden, play a record, or wake a tiny laptop.

**One-line introduction:** Little toys. One playful fold.

**Voice:** Short, warm and specific. Say what moves and what happens next. Let the toys provide the joke.

## Landing page

### Hero

**Eyebrow:** Little toys. Ready to play.

**Headline:** A little fold. A lot of fun.

**Body:** Feed a hungry little monster. Squish something soft. Open a tiny world. Foldies turns opening and closing into something worth doing again.

**Primary button:** Try web demo

**Button destination:** https://foldies.shesek.co/chops/

**Secondary badge:** Apple’s official Download on the App Store badge

**App Store destination:** https://apps.apple.com/app/id6824898594

**Launch note:** Foldies is available on the App Store. Explore the collection in the browser demos.

### Meet the toys

#### Chops

**Tiny monster. Big appetite.**

Pick a cookie, chili, ice cube or lemon. Open wide, fold for a bite, and watch Chops react. One snack at a time. Plenty of personality.

**Action:** Feed Chops

#### Pocket Press

**Squish. Flatten. Pop.**

Squeeze Squishy gel and watch it slowly recover. Press a sponge and let it spring back. Flatten clay and leave your mark. Pop nine little bubbles, then reset for a fresh sheet. Four materials, each with its own response.

**Action:** Try Pocket Press

#### Toaster

**Close. Grill. Reveal.**

A tiny sandwich press with a real sense of cause and effect. Close it, hold while the bread browns, then open to reveal your flattened sandwich. Turn on Glass to peek through the outer lid.

**Action:** Press a sandwich

#### Record Player

**A little record. A slower moment.**

Open the wooden case, switch on sound, and watch the record turn to an original miniature waltz. On iPhone, you can also choose an audio file from Files or a song from your Apple Music library. The browser demo plays the original tune.

**Action:** Open the record player

#### Trick Wallet

**A secret in the fold.**

Open the wallet to prepare a trick. Close it completely, then peek inside again. Something small has changed while you weren’t looking.

**Action:** Try a little trick

#### Pop-up Book

**A whole garden, tucked away.**

Open the cover and watch a paper garden rise with the pages. Explore Daylight or Moonlight, then close it and watch the flowers fold away.

**Action:** Open the garden

#### Pocket Laptop

**Small computer. Big daydreams.**

Lift the lid to wake a tiny laptop. Tap its keys and put a few words on the screen. Close it to tuck your note away, then reopen to pick up where you left off.

**Action:** Wake the laptop

### How to play

1. **Pick a toy.** Choose a character, a material, or an everyday object with a little surprise.
2. **Open and close.** Drag the browser demo or move its fold slider. On iPhone, use touch or tilt; iPhone Duo adds folding interaction.
3. **See what happens.** Reopen to reveal the result. Reset when you want a fresh start.

### Closing invitation

**Got a minute? Give it a fold.**

A little collection of things to open, close and play with.

**Button:** Try web demo

**Supporting line:** Browser demos. No account needed.

### Page metadata

**Page title:** Foldies — A little fold. A lot of fun.

**Description:** Play interactive fidget toys online: feed Chops, squish Pocket Press, unfold a paper garden, and explore the Foldies collection. Browser demos.

## App descriptions

Descriptions of the iPhone app and its browser demos. Foldies is available on the App Store.

### Short

Foldies turns opening and closing into play. Feed a monster, press soft materials, grill a sandwich, spin a record, unfold a garden, and discover little surprises. Try the browser demos.

### Long

A little fold. A lot of fun.

Foldies is a collection of little toys that turn opening and closing into play.

Feed **Chops** a cookie, chili, ice cube or lemon. Open its jaws, close for a bite, and enjoy the reaction. Each snack brings a different expression.

Get hands-on with **Pocket Press**. Squishy gel spreads under pressure and slowly recovers. Sponge springs back when you release it. Clay keeps the shape you pressed into it. Bubble wrap gives you nine bubbles to pop, with a fresh sheet one reset away.

Make something golden in **Toaster**, a little sandwich press. Close the lid, hold to grill, and reopen to see the bread stay browned and flattened. Glass lets you look through the outer lid while the inner heating surfaces stay solid.

Lift the lid of **Record Player** and watch the vinyl turn. Switch on sound for Little Orbit, an original miniature waltz. The iPhone app also lets you choose audio from Files or your Apple Music library; availability depends on your library. The browser demo includes the original tune only.

Try **Trick Wallet**: open fully, close completely, then reopen to discover a little transformation hidden by the fold.

Unfold **Pop-up Book**, a paper garden that rises as you open its pages. Choose Daylight or Moonlight and enjoy the details at your own pace.

Wake **Pocket Laptop** by opening its lid. Tap the little keyboard, write a note, and close the lid to tuck it away. Your words remain when you reopen it during play.

The browser demos let you explore the collection with a drag or slider. Sound is optional and starts off. Choose a toy, try a motion, and see what happens.

The native iPhone app uses touch and tilt controls, plus folding on iPhone Duo. Foldies is available on the App Store. Its fold interactions have been tested in the simulator; physical Duo behavior has not been validated.

**Collection:** The iPhone app includes all seven toys, every Chops snack and all four Pocket Press materials.

**Try web demo:** https://foldies.shesek.co/chops/

## Social captions

### Introduce Foldies

A little fold. A lot of fun. Feed a monster, unfold a garden, spin a record, or wake a tiny laptop. Find your favorite in Foldies. Browser demos: https://foldies.shesek.co/

### Pocket Press

Squishy gel slowly recovers. Sponge springs back. Clay keeps your mark. Bubble wrap stays popped. Four materials, four reasons to press again. Try Pocket Press: https://foldies.shesek.co/pocket-press/

### Toaster

Close. Hold. Golden. This tiny sandwich press keeps your bread browned when you open it. Switch on Glass for a peek through the lid. Try Toaster: https://foldies.shesek.co/toaster/

### Record Player

Open the case. Switch on sound. Take a tiny break with a spinning record and an original tune. Try the Foldies Record Player: https://foldies.shesek.co/music-box/

### Trick Wallet

Open it. Close it. Take another look. A little transformation hides in the fold. Try Trick Wallet: https://foldies.shesek.co/trick-wallet/

### Pop-up Book

A paper garden, waiting between the covers. Open slowly and watch the flowers rise. Try Daylight or Moonlight: https://foldies.shesek.co/pop-up-book/

### Pocket Laptop

Open a tiny laptop. Type something nice. Close it to tuck your words away. Try Pocket Laptop: https://foldies.shesek.co/pocket-laptop/

## Cinematic trailer

The 30-second cinematic trailer shows folding with Chops, Toaster and Pocket Press, accompanied by original Foldies music. The phone shown is a 3D illustration, not a real device. It is a concept demonstration of how the app works.

**Watch or download:** https://foldies.shesek.co/marketing/foldies-cinematic-trailer.mp4

**Format:** MP4 · 1920 × 1080 · 30 fps · stereo audio

The trailer and poster are included in the launch kit. Keep the 3D illustration context alongside shared footage.

## Video storyboards

Use real recordings of the current toys. Keep **Browser simulation** visible during simulated-device footage, or **iOS Simulator** during native simulator footage. Show the same material or sandwich through each close/reopen sequence. Finish with **Try web demo** and **foldies.shesek.co**. The existing campaign graphics feature Chops, Pocket Press and Toaster; they are a selection from the collection.

### 15 seconds — Featured toys

| Time | Picture and action | On-screen copy | Optional audio |
| --- | --- | --- | --- |
| 0–1 s | Foldies wordmark over a close crop of the toy artwork | A little fold. | A soft opening cue |
| 1–5 s | Give Chops a cookie; open, close and show the bite | Feed Chops. | One crunch |
| 5–9 s | Press a sponge and release it; brief cuts to flattened clay and popped bubbles | Squish. Flatten. Pop. | A squish, then a small pop cluster |
| 9–13 s | Close Toaster, hold as it browns, then open to show the same sandwich | Close. Grill. Reveal. | A quiet movement cue |
| 13–15 s | Foldies wordmark and a link to the collection | Explore the toys. · Try web demo · foldies.shesek.co | Let the final cue fade |

**Optional voiceover:** “Feed a little monster. Squish, flatten, pop. Press a sandwich. Find your favorite in Foldies. A little fold. A lot of fun.”

### 30 seconds — Meet the collection

| Time | Picture and action | On-screen copy | Optional audio |
| --- | --- | --- | --- |
| 0–2 s | Foldies wordmark; move into the first toy | A little fold. A lot of fun. | A short opening cue |
| 2–6 s | Feed Chops a cookie and show the bite | Feed Chops. | One crunch |
| 6–10 s | Press Squishy, release, then cut to one fresh bubble sheet popping | Squish. Pop. Repeat. | A soft squish and pop cluster |
| 10–14 s | Close Toaster, then reveal the same browned sandwich | Close. Grill. Reveal. | Quiet movement |
| 14–17 s | Open Record Player and hold on the spinning vinyl | Take a tiny break. | A short phrase from Little Orbit |
| 17–20 s | Close a prepared Trick Wallet and reopen it to reveal the transformation | A secret in the fold. | Let the reveal breathe |
| 20–24 s | Slowly open Pop-up Book, holding on the raised garden | Open a little wonder. | Optional local book cue |
| 24–27 s | Open Pocket Laptop and type a short friendly note | Type something nice. | A few gentle key taps |
| 27–30 s | Foldies wordmark and collection link | Try web demo · foldies.shesek.co · Browser simulation | Fade out |

Only use music authored for Foldies in marketing recordings. Do not record music selected from a user’s Files or Apple Music library.

## Press fact sheet

| Field | Copy |
| --- | --- |
| Project | Foldies |
| Tagline | A little fold. A lot of fun. |
| What it is | A collection of interactive toys built around opening and closing |
| Current toys | Chops, Pocket Press, Toaster, Record Player, Trick Wallet, Pop-up Book and Pocket Laptop |
| Chops | A snack-loving monster with cookie, chili, ice and lemon reactions |
| Pocket Press | Squishy gel, sponge, clay and nine-bubble wrap with distinct press-and-release behavior |
| Toaster | A sandwich press with retained browning/flattening and an exterior Glass view |
| Record Player | A folding record-player case with an original tune; native iPhone also supports audio from Files and the user’s Apple Music library |
| Trick Wallet | A transformation concealed by closing a little wallet, then revealed on reopening |
| Pop-up Book | A paper garden that rises with the fold, in Daylight or Moonlight |
| Pocket Laptop | A tiny laptop with tappable keys and a note that remains through lid closing and reopening during play |
| Browser | Playable web simulations; drag and slider controls; no account required |
| Native | iPhone app with touch and tilt controls, plus folding on iPhone Duo |
| Collection | All seven toys, Chops snacks and Pocket Press materials |
| Music sources | Browser: original tune only. Native: original tune, Files and Apple Music library selection; library availability varies |
| Validation | Fold interactions and display changes tested in the iPhone Duo simulator; physical Duo behavior remains unvalidated |
| Release status | Foldies is available on the App Store. Browser demos are playable on the website. |
| Website | https://foldies.shesek.co/ |
| Web demo | https://foldies.shesek.co/chops/ |

**Press summary:** Foldies turns opening and closing into play. Its collection includes Chops, Pocket Press, Toaster, Record Player, Trick Wallet, Pop-up Book and Pocket Laptop: little characters and familiar objects that react to the fold. Try the browser demos. The iPhone collection includes all seven toys, snacks and materials. Foldies is available on the App Store.