foldiesLet’s play

For sharing a little fun

The Foldies
press kit.

Little toys, ready for their close-up. Watch the cinematic trailer, get the featured toy graphics, or download the complete launch kit.

Download the kit Get the launch copy Download on the App Store

A little fold in motion

See how the play unfolds.

A cinematic concept demonstration of how Foldies works. The phone shown is a 3D illustration, not a real device.

Download cinematic trailerMP4 · 30 sec · 1920 × 1080

The Foldies collection.

Chops, Pocket Press, Toaster, Record Player, Trick Wallet, Pop-up Book and Pocket Laptop turn opening and closing into play. Feed a monster, squish a material, grill a sandwich, spin a record, discover a trick, unfold a garden, or type on a tiny laptop.

Pocket Press includes Squishy gel, sponge, clay and nine-bubble wrap. Record Player’s browser demo plays an original tune; the native iPhone app also lets you choose audio from Files or your Apple Music library, subject to library availability.

The iPhone collection includes all seven toys, every Chops snack and all four Pocket Press materials. The launch copy includes descriptions and a fact sheet for every toy.

A quick note on the pictures.

These images show the playable web simulation. Foldies is available on the App Store. The kit includes the cinematic trailer, copy, social captions, video storyboards, editable graphic layouts and asset credits. The campaign graphics and transparent renders feature Chops, Pocket Press and Toaster; they are a selection from the collection. Fold interactions have been tested in the iPhone Duo simulator; physical Duo behavior has not been validated.

Foldies is an independent project. Apple device artwork remains the property of its rights holders; the included credits distinguish it from original Foldies artwork.

Read the asset credits